Plagiarism Statement
I declare that this portfolio is my own work, based on my personal study and/or research and that I have clearly indicated, using references, where I have used secondary sources, whether they be books, articles, reports, lecture notes, or any other kind of document, electronic or personal communication. I also declare that this assignment/report has not previously been submitted for assessment in any other course or unit and that I have not copied in part or whole or otherwise plagiarised the work of other students and/or persons. I furthermore declare not to have used Chat GPT or other AI for this portfolio, unless indicated.
I understand the possible consequences of plagiarism as explained on the Institute for Marketing Management webpage:
Name Aram Avedisian
Date 22-11-2025
